Effects of a Presidential Prompt on Energy Conservation in College Classrooms

Paul D. Luyben

DOI: 10.2190/1JK6-QWGM-RFK8-V1KP


A high salience prompt was used to reduce energy use in college classrooms. A letter, personally signed by the President of the College, was sent to each of ten professors who taught prior to an unscheduled period. The letter informed the professor that he or she taught prior to an unscheduled class and requested assistance in turning off the lights. A multiple baseline design was used. The results showed a 39 per cent increase in lights turned off after the prompt. The significance of this finding is discussed and subsequent research suggested.

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