Conservation Behavior and the Structure of Satisfactions

Raymond De Young
Stephen Kaplan

DOI: 10.2190/R4QK-MU4Q-G7W1-MFVU


This article deals with the concerns, the predicted rewards and the satisfactions that people who do conserve derive from their conserving behaviors. In order to investigate the factors that play a role in maintaining energy-conserving behavior, interviews were conducted which focused on the satisfactions that are derived from people's everyday pursuits. The thirty participants were individuals who were known to be concerned about energy conservation issues, and special emphasis was placed on those satisfactions associated with their daily energy conservation activities. Eleven distinct types of satisfactions were found in the data with only one being economic in nature. The range of satisfactions found suggests that many potentially fruitful avenues exist for encouraging the adoption of energy conservation practices among a much broader population.

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