Promoting Mandatory Deposit Laws in the United States: A Marketing Approach

Matthew H. Sauber

DOI: 10.2190/R1KG-CQ9G-LU5D-C9AU


Since the latest passage of mandatory deposit laws (bottle bill) on beverage containers in Massachusetts and New York in 1983, a new hope has emerged among the environmentalists to push for a national law. In the Northeast, Maine, Massachusetts, Vermont, Connecticut, New York, and Delaware have already joined the rank of those states with bottle bills. Attempts are underway to get the bill on the ballot in New Hampshire, Rhode Island, New Jersey, and Pennsylvania. This article introduces a conceptual framework on how to market and promote the "bottle bill" as an ecological product.

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