Graft

 

Advanced Search

Journal Navigation

Journal Home

Subscriptions

Archive

Contact Us

Table of Contents

Click here to register today!

This Article
Right arrow Full Text (PDF)
Right arrow Alert me when this article is cited
Right arrow Alert me if a correction is posted
Services
Right arrow Email this article to a friend
Right arrow Similar articles in this journal
Right arrow Alert me to new issues of the journal
Right arrow Add to Saved Citations
Right arrow Download to citation manager
Right arrowReprints and Permissions
Right arrow Add to My Marked Citations
Citing Articles
Right arrow Citing Articles via Google Scholar
Google Scholar
Right arrow Articles by Zavala, E. Y.
Right arrow Search for Related Content
Social Bookmarking
 Add to CiteULike   Add to Connotea   Add to Del.icio.us   Add to Digg   Add to Reddit   Add to Technorati  
What's this?
Graft, Vol. 4, No. 6, 412-415 (2001)
© 2001 SAGE Publications

Transplant Center Marketing

Edward Y. Zavala

Marketing has become a necessary discipline in healthcare, and transplant centers may find themselves involved in discussions with their hospitals on how to build market share and improve the bottom line. Developing a marketing approach for a transplant center requires a focus on the marketing goals desired, strategy development, and program formulation. Not only must the transplant center have a multidisciplinary clinical transplant team, but with the competitive business forces in transplantation, a multidisciplinary transplant business team is needed to meet these ongoing and evolving business issues.


Add to CiteULike CiteULike   Add to Connotea Connotea   Add to Del.icio.us Del.icio.us   Add to Digg Digg   Add to Reddit Reddit   Add to Technorati Technorati    What's this?