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Pharmaceutical Company/Physician Interactions
Marjorie A. Bowman, MD, MPA
Arch Fam Med. 1994;3(4):317-318.
References Article references have been provided for searching and linking. Additional reference information may be available in the article PDF.
1. Levy R. The role and value of pharmaceutical marketing. Arch Fam Med. 1994;3:327-332.
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2. Wind Y. Pharmaceutical advertising: a business school perspective. Arch Fam Med. 1994;3:321-323.
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3. Bowman MA. The impact of drug company funding on the content of continuing medical education. Mobius. 1986;6:66-69.
4. Bowman MA, Perle DL. Changes in drug prescribing patterns related to commercial company funding of continuing medical education. J Contin Educ Health Prof. 1988;8:13-20.
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5. Shama A, Thompson JK. Gifts build goodwill and market share. J Retail Banking. 1989;11:55-59.
6. McKinney WP, Schiedermayer DL, Lurie N, et al. Attitudes of internal medicine faculty and residents toward professional interaction with pharmaceutical sales representatives. JAMA. 1990;264:1693-1697.
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