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Pharmaceutical AdvertisingA Business School Perspective
Yoram (Jerry) Wind, PhD
Arch Fam Med. 1994;3(4):321-323.
References Article references have been provided for searching and linking. Additional reference information may be available in the article PDF.
1. Aaker DA, Batra R, Meyers JG. Advertising Management. 4th ed. Englewood Cliffs, NJ: Prentice-Hall International Inc; 1992. 2. Albion MS, Farris PW. The Advertising Controversy: Evidence on the Economic Effects of Advertising. Boston, Mass: Arburn House; 1981. 3. Pathak DS, Escovitz A, Kucukarsian S. Promotion of Pharmaceuticals: Issues, Trends, Options. New York, NY: The Haworth Press Inc; 1992.
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