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Institution: CLOCKSS  | My Account | E-mail Alerts | Access Rights | Sign In Vol. 3 No. 4, April 1994   Archives  • Online Features Commentary  This Article  • Excerpt  • Full text PDF  • Send to a friend  • Save in My Folder  • Save to citation manager  • Permissions  Citing Articles  • Citation map  • Citing articles on HighWire  • Contact me when this article is cited  Related Content  • Similar articles in this journal Pharmaceutical Advertising A Business School Perspective Yoram (Jerry) Wind, PhD Arch Fam Med. 1994;3(4):321-323. References Article references have been provided for searching and linking. Additional reference information may be available in the article PDF. 1. Aaker DA, Batra R, Meyers JG. Advertising Management. 4th ed. Englewood Cliffs, NJ: Prentice-Hall International Inc; 1992. 2. Albion MS, Farris PW. The Advertising Controversy: Evidence on the Economic Effects of Advertising. Boston, Mass: Arburn House; 1981. 3. Pathak DS, Escovitz A, Kucukarsian S. Promotion of Pharmaceuticals: Issues, Trends, Options. New York, NY: The Haworth Press Inc; 1992.