JAMA & ARCHIVES
Arch Fam Med
SEARCH
GO TO ADVANCED SEARCH
HOME  PAST ISSUES  TOPIC COLLECTIONS  CME  PHYSICIAN JOBS  CONTACT US  HELP
Institution: CLOCKSS  | My Account | E-mail Alerts | Access Rights | Sign In
  Vol. 4 No. 4, April 1995 TABLE OF CONTENTS
  Archives
  •  Online Features
  Letters to the Editor
 This Article
 •References
 •Full text PDF
 •Send to a friend
 • Save in My Folder
 •Save to citation manager
 •Permissions
 Citing Articles
 •Contact me when this article is cited
 Related Content
 •Similar articles in this journal

Use and Effectiveness of Transdermal Nicotine in Primary Care Settings-Reply

K. Michael Cummings, MPH, PhD; Michael A. Zevon, PhD
Roswell Park Cancer Institute Buffalo, NY

Carlos R. Jaén, MD, PhD
State University of New York—Buffalo

Arch Fam Med. 1995;4(4):304-305.

Since this article does not have an abstract, we have provided the first 150 words of the full text PDF and any section headings.

In reply

Dr White raises an interesting question regarding the impact of media advertising on the use of nicotine skin patches in his letter.1 In the advertising business, it is often said that, "... without advertising, a terrible thing happens—nothing." When the Food and Drug Administration approved the marketing of prescription nicotine patches in late 1991, patch manufacturers launched a multimillion-dollar advertising campaign to alert consumers to the availability of this new stop-smoking aid. Advertising contributed to the ordering of over 7 million prescriptions for the patch in 1992.2

As Dr White suggests, many of those who may have responded to the advertising for the nicotine patch were seeking a quick fix to help them break their addiction to nicotine. Unfortunately, the patch is not a cure for nicotine addiction. While our study of nicotine patch users suggests that the patch can help a person who smokes to quit, the most . . . [Full Text PDF of this Article]






HOME | CURRENT ISSUE | PAST ISSUES | TOPIC COLLECTIONS | CME | PHYSICIAN JOBS | HELP
CONDITIONS OF USE | PRIVACY POLICY | CONTACT US | SITE MAP
 
© 1995 American Medical Association. All Rights Reserved.