Exchange Satisfaction for Fees: Willingness to Pay for a Park Environment

Francis P. Noe
Cary D. McDonald
William E. Hammitt


DOI: 10.2190/XWXV-CBLU-HJRV-HRPB

Abstract

Instituting fees for participation in public parkland recreation may change role relations between park users and management. Social exchange theory was used to predict how a visitor's level of satisfaction with a park experience related to a willingness-to-pay fee. Three separate studies were analyzed to test a satisfaction/pay option. The results derived from exchange theory indicated that the more satisfied user of public parklands would be more willing to spend a higher dollar amount for a continued satisfying experience.

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