Pharmacist Gender and Drinking Behavior and Pharmacy Students' perceptions of Pharmacist Credibility
Jean M. B. Woodward PhD, R. PhPaul J. Woodward PhD
Julie E. Young BS, RPh
pages: 3 - 15
- DOI: 10.1300/J060v04n04_02
- Version of record first published: 03Apr1995
Abstract:
We examined the role of pharmacist gender and drinking behavior on pharmacy student perceptions of pharmacist credibility. Six written vignettes were developed in which we systematically varied three drinking behaviors and the gender of the pharmacist. We distributed questionnaires, each with one of the vignettes and the Counselor Rating Form-Short to measure perceptions of credibility in a randomized block fashion in a classroom setting. A total of 97 of 98 pharmacy students responded. Students perceived the heavy drinking pharmacist to be less attractive, expert, and trustworthy than the moderate or light drinking pharmacists regardless of pharmacist gender. Students may see female pharmacists as colleagues, ignoring sex role expectations.